Non-technical obstacles of launching a side project

Side projects can be a great way to accomplish a variety of goals. Maybe you want to learn about some technology, gain experience, scratch an inch, solve a problem, or create a business or startup. Whatever the goal is, it all starts with an idea. Your product is building whatever that idea is and can be a big obstacle to overcome. But it is not the end. It is just the starting line. Like training for a marathon does not get you to the finish line. Training is just what you need to do to get into the race. Then you still have to run it. Once you launch your project, you still need to build relationship with your customers, come up with a plan to iterate, market or advertise, and many more. During this talk we will explore some of the difficulties people face after launch and some strategies to deal with them.