According to Forbes: Top-performing companies are more than twice as likely to be using AI for marketing (28% vs. 12%)
Advancements in this new technology offer companies better ways to anticipate customers’ next moves and improve the customer journey. It also can help build more effective marketing strategies and change the way businesses attract, nurture, and convert prospects. Artificial intelligence platforms can analyze massive amounts of customer data on a personal level. But how will this help us? Easy, when you have all this data, you know what customers want and where to find them, which will serve to create hyper-focused and personalized campaigns.
Personalization using AI can come in a variety of forms, including:
Behavior-Based Recommendations
Product recommendations based on behavior
Demographic-Based Promotions
Promotions and offers based on demographics and location
Customized Push Notifications
Push notifications customized to individual users
Automated Outreach
Support, content recommendations, and automated outreach based on behavior
With personalization in place, you’ll see more impulse purchases; this means finding increased revenue, fewer returns, and a spike in customer loyalty.
Let’s see some examples of how marketers could apply Artificial Intelligence or these focus areas:
Know Your Customers
Know the expectations, desires, and needs of customers
Personalize Interactions
Personalize interactions through AI
Engage in the Customer Journey
Engage across the entire customer journey
Take Data-Driven Decisions
Analyze results take data-driven decisions
Now that we know all the benefits this technology brings us, it is no surprise that, according to Salesforce, the number of marketing leaders using AI scaled up from 29% (2018) to a remarkable 84% (2020). Let’s get more strategic by making AI our ally and boosting our marketing campaigns’ performance!
