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Empowering Women in Technology for a Brighter Future

Amanda Lange

Senior Consultant
Headshot - Amanda Lange

March 6, 2024 | 3 Minute Read

According to a report by the National Center for Women & Information Technology (NCWIT), women held only 27% of professional computing occupations in the United States in 2020. As stated by The New York Times, “fewer large companies are run by women than by men named John.” Finally, women are continuously underrepresented in leadership positions in the technology sector holding only 21% of executive leadership roles as discovered by McKinsey & Company in 2023. 

To see these stats in action, look around at your teams, your peers, and your favorite company's executive board positions. While women continue to push for more visibility in the technology space, there is no easy buttoned-up solution. The tech industry continues to evolve, so diversity and inclusion must become increasingly important. In this blog post, we'll explore why having women in technology is essential, what to do if you are lacking diversity, and strategies for retaining them within your organization. 

Improving Ohio Best Place to Work
Improving Ohio winning a Best Places to Work award and having two Women represent the office.

Why Women Are Essential to the Field of Technology

Diversity fuels innovation and the tech industry is no exception. It is proven that companies with diverse teams tend to be more innovative, creative, and more successful. A study by Boston Consulting Group found that companies with more diverse management teams have 19% higher revenue due to innovation.

Including women in technology not only brings different perspectives to problem-solving but also helps create products and solutions that cater to a broader audience producing problems and solutions, that some may not have even recognized. Moreover, gender diversity fosters a positive work culture and contributes to a company's reputation as a socially responsible organization. 

How to Bring More Women to the Technology Space 

What makes these facts the most challenging is that finding talented women in technology requires a proactive approach. It is always important to diversify your recruitment channels so that you reach a wider talent pool and find where the women might be swimming. Try attending women-focused networking events, collaborate with organizations promoting women in tech, and actively engage with online communities and forums all directed specifically towards women. Building partnerships with those that encourage women in STEM fields will put you well above others. 

And Now... Retention 

Once you've successfully brought talented women into your organization, retaining them becomes crucial. Remember that your organization should have or develop policies that promote inclusivity and work-life balance. Flexible work hours, remote work options, and family-friendly policies. Women in any occupation face challenges such as increased caregiving responsibilities within their family unit and without proper inclusive policies potential setbacks in career advancement can happen to those taking on such tasks.

Unconscious bias, stereotypes, and lack of female role models are identified as barriers to women pursuing careers in technology. Efforts to address these challenges can include mentorship programs, awareness campaigns, and initiatives promoting inclusivity. It is important to see people “like you” being represented so that you know you are also capable. Finally, always be sure to foster a culture of respect, equality, and collaboration.  

Asset - Women of Improving Event: Networking & Powerful Questions Screenshot
Over 100 women within Improving attended a virtual networking event in January 2024.

To sum this all up, attracting and retaining women in technology is not just about meeting diversity quotas – it's about creating a workplace that values and harnesses the diverse talents of its employees. Companies that actively promote gender diversity are better positioned to adapt to the ever-changing tech landscape, driving innovation and achieving long-term success. By embracing inclusivity, investing in talent, and fostering a positive culture, you can be a leader in the movement toward a more equitable and diverse tech industry. 

Together, let's build a future where everyone, regardless of gender, can thrive in the exciting world of technology! If you would like to learn more about Improving's diversity and inclusion initiatives, click here. To talk with someone about Improving’s work culture efforts, reach out to us.



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