Don McGreal
President, Improving Dallas
Don McGreal is the President of Improving Dallas, where he leads a world‑class team of consultants committed to delivery excellence, innovation, and client success.
Throughout his career, he has helped organizations across industries build real business agility, scale product thinking, and drive measurable outcomes. Don is the co‑author of The Professional Product Owner, a best‑selling book on product leadership, and a Professional Scrum Trainer with Scrum.org.
He has trained and coached thousands of professionals around the globe in product strategy, evidence‑based delivery, and agile transformation — and he is passionate about equipping leaders and teams to turn bold ideas into lasting impact.
