The Customer
Fidelitas University
The Project
Sales Force Multi-Cloud Implementation
Overview
The COVID-19 pandemic has significantly impacted businesses around the world, and Fidelitas University was no exception. In response to the challenges presented by the pandemic, Fidelitas University recognized the urgent need to accelerate its digital transformation efforts. As a result, the company initiated an ambitious project to upgrade and modernize its digital infrastructure, with the Salesforce platform ecosystem emerging as the perfect fit for its vision, goals, and needs.
The Business Challenge
Fidelitas needed to transform manual processes between departments into a unified automated platform where the sales processes, student lifecycle journeys, and faculty communications could live harmoniously within the same framework and ecosystem.
Our Solution
Improving implemented Salesforce Multi-cloud connecting Service Cloud, Marketing Cloud and the Education Data Architecture. We developed Marketing Cloud’s data architecture and creation of data flows to serve real-time information for automated custom journeys built to cover communication goals. We also trained the new Fidelitas marketing team to be able to maximize the platform’s capabilities following best practices.
The Business Benefits
The Salesforce platform provides a robust and flexible digital platform that can enable Fidelitas University to streamline its operations, enhance its customer experiences, and achieve its business objectives. The platform's wide range of features and capabilities, including customer relationship management, marketing automation, and analytics, can help Fidelitas University optimize its student engagement strategies, improve its retention rates, and drive business growth. Moreover, the platform's scalability and customization options can ensure that Fidelitas University's digital infrastructure can adapt and evolve to meet the evolving needs of the education sector in the post-pandemic era.
Why Improving
Improving had the expertise in real-time automation and flows to eliminate manual processes for Fidelitas. Data unification created a single Source of truth and seamless communications throughout the student’s lifecycle journey. We trained internal teams so they could continue creating campaigns and complex segmentations using the implemented framework and architecture.
