The Customer
Grupo VEQ is a nationally recognized real estate group focused on residential development, property sales, and customer-centric digital transformation.
The Project
A Modern Web Application to Streamline Processes and Boost Sales
Overview
A real estate group with a national presence needed to accelerate its digital transformation for customer acquisition and increase quote rates. Improving built a customized software system for them.
The Business Challenge
Grupoveq needed to create a system that allows the management of real estate projects and sales users, which also obtains the stock and availability information for each project consulted from the API of a Salesforce CRM. They alse needed to develop a web application for the sales users where they could consult and visualize, in a friendly and intuitive way, the information of each project, in addition to having the ability to generate quotes. Both the management system and the web application needed to be simple to use, save operation time, and be reliable and permanently accessible.
Our Solution
Improving assembled a team of backend developers, frontend developers, a technical architect, and a project panager to design and implement the customized software system.
WEB Admin System
Users management
Projects management (with Salesforce data sync)
Projects-Sellers visibility management
WEB Sellers Application
Projects visibility with all the characteristics like amenities, locations, zones, and property prototypes
Search engine for properties by projects with the possibility of filtering results
Form and previewer of quotations
Tech Stack
Infrastructure: AWS (EBS, RDS, CloudFront-S3)
Software: Laravel, PHP, RESTful APIs, JS, Angular, MySQL, HTML, CSS
The Business Benefits
The new software system allows multiple users to quote simultaneously, from any device with internet access, and have reliability in the inventory data (prices, availability) shown since they are consulted at Salesforce in real-time. In addition, the delivery of the quotation to the end customer has become a process that takes only minutes or even seconds, streamlining decision-making.
Why Improving?
In this project we helped our client accelerate their digital transformation, making it possible to generate and send quotes in minutes, with the bonus of having a dynamic and intuitive tool that their salespeople use to show the availability and amenities of their real estate developments.
